Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site. If your site doesn’t format on a mobile device, you’ll struggle to rank highly. And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages.

Keyword Research Services

Both of these factors are important for your SEO campaign, which is why most SEO service packages include both on-page and off-page SEO. You can use various types of visual elements to engage your audience. These are all great for catching your audience’s interest and giving them relief from all the text on your page. Keywords that are placed closer to the beginning of the title hold more weight. It’s the first thing Google reads, so it will immediately know the context of your page.

Apply these SEO statistics to your 2025 search strategy

While good-quality content may be the foundation of a good SEO strategy, your website’s content should also be purposeful and strategic. Google and other search engines prefer websites offering users value, which means well-laid-out websites with helpful information. Our on-page optimization services include identifying under-performing web pages and making the necessary changes. We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article.

Additionally, a clean site navigation and structure can also lead to sitelinks appearing in Google search results. Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”.

What is NOT the main purpose of structured data?

E.E.A.T has become an essential part of SEO today – especially in the age of AI content. Google wants to know that you are a real and trustworthy business they can confidently send traffic to. From personal experience, I know that I’m more likely to click on a more recent link. So keep in mind, it could help to improve your click-through rates too.

• For example, when I published this post, I added a table of contents with “jump links” to each tip.
• They help users discover more relevant content and they make it easier for search engines to understand your site structure.
• Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges.
• When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website.

Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort. I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance.

Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles. Furthermore, Google recently announced a new system of generating titles for search engine results. This new system dynamically generates search results titles based on a number of on-page factors. The H2 tag is useful for dividing long pieces of text into smaller subsections. This makes the H2 tag useful because it contributes towards creating a good on-page user experience.

Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.

Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Discover the ideal category for your keyword, uncover brand new topics and build a topically aligned website to become an authority in your field. Start with any keyword to identify the category and receive topically relevant suggestions. You’ll be given suggestion so with each keyword, you get more and more authority with Google, and the traffic follows. Predict the topical category of your posts before you publish them to build SEO Anomaly the best possible links.