When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers. This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO.

Step 2: Fine-tune Your On-Page Elements

Ahrefs has a free Backlink Checker you can take advantage of. The good news is statistics boost the authority and trustworthiness of a piece of content. If this isn’t something you’re ready to invest in, SERP features hint at LSI keywords.

Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic. For higher blog rankings, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), especially when you are generating content using AI content writer tools.

Featured snippets often appear at the top of the search results. They receive prominent positions and provide a more rich result, which tends to lead to better click-through rates. This is a bit of a cumbersome method of checking your keyword performance. You will likely have to sift through multiple pages to find where you rank for a single term. To check multiple terms, you must repeat the process for each keyword.

Setting Up Your Data

Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. Go to accounts settings, privacy and check the box that allows your business page to show up on Google. Many times business owners are unaware of this setting and your Facebook page will not rank if this is not checked. If you are unsure what your keywords are, use the google keyword planner tool or the chrome extension Keyword Everywhere to validate them.

You will need to scroll through the results and possibly visit page two and beyond before you find SEO Anomaly your website (if you rank for that term at all). Record the results you find; otherwise, you won’t be able to track your performance over time. When search personalization is enabled, Google will give you personalized results when it ranks pages. SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options.

You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you. Which is the type of thing that bloggers and journalists LOVE to link to. It was getting a decent amount of search engine traffic every month. It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. And so putting your keywords at the start can suggest to its algorithms that these words are the most important.

This means that they’re likely to spend more time on your site. To truly succeed, it’s crucial to ensure your store is visible to potential customers. To understand these functions better, consider the rank of the value 100 in a dataset. Back in 2019, Google told us it would be using mobile-first indexing on all new sites.

• This can also help to improve your bounce rate (and by improve we mean lower, but more about this later).
• Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with “video intent” that lots of people are searching for.
• I’ve only followed the methods discussed in this post…really!
• However, when trying to improve your visibility in local search, make sure to focus on not only thematically, but also locally relevant backlinks.

There are many factors to consider if you want to rank higher on Google, but some are more important than others. By using AI tools along with your own knowledge, you can do great SEO work and stay ahead as things change. We are still determining exactly what SEO will be like in the future. If you keep learning, try new things, and focus on making your site good for users, you can keep your site visible even as things change. Google knows this, so it now looks at how your site works on phones when deciding where to rank it. If your site doesn’t work well on phones, you could be missing out on a lot of visitors.

Sitechecker has a free plan that grants access to some of its tools, however, this does not include the Rank Tracker. If you want to use Rank Tracker to check your keyword performance, you must upgrade to a paid plan. Once the data comes in, you will see graphs showing the overall trend for the provided keywords. There is also a chart showing the daily ranking for each keyword and the difference in position from the previous day. To get started, you add the keywords that you want to track to the tool. You’ll need to specify the location and the language of the searcher in the settings for each keyword.